Your LinkedIn Machine

Unlock the full power of LinkedIn. We'll help you grow through a combination of thought leadership posts, 1:1 prospecting and targeted Ads. All done-for-you.

LinkedIn continues to be a powerhouse for B2B growth

<2%

Outsized returns

<2% of users post content weekly – giving you an outsized return for proactively posting.

61m

Buying power

61 million members are considered to be senior level influencers / buyers

277%

Best platform for B2B growth

LinkedIn is 277% more effective at generating B2B leads vs. Meta or Twitter/X

Not taking full advantage of LinkedIn? 

With over a billion users on LinkedIn, most companies have barely scratched the surface of LinkedIn's full potential.

Our expertise in both paid and organic strategies ensures you leverage all aspects of the platform for maximum impact.

Paid Reach

We run quarterback on your Ad strategy and execution. With an emphasis on Retargeting Ads, our goal is to generate actual pipeline for your sales team.

Organic reach

Through a combination of weekly strategy sessions and exec-team interviews, we craft thought leadership posts on your company page and repurpose / distribute those posts across the most active LinkedIn users at your company.

Scaled 1:1 outreach

We implement and manage personalized outreach strategies to connect directly with your potential leads and partners. The primary focus here is to grow your network and start conversations with highest value prospects.

Our process

Craft ICP targeting strategy and segment audiences by industry / vertical / role

Optimize your LinkedIn profiles for better engagement

Connect and message target prospects via direct organic outreach and conversation ads

Regular cadence of organic posts from both company and personal pages to drive brand awareness and engagement

Run targeted Ads to add fuel to the fire and supplement organic growth channels

Leverage your sales team's LinkedIn presence

Grow your sales team's networks and start conversations with decision makers every day

Bring awareness to those decision makers via organic posting and new connections

We deliver warm LinkedIn leads straight to your sales team

Your LinkedIn Special Ops Unit

Get a dedicated team of experts to fully optimize your presence on the platform

Account manager

Weekly Strategy

Daily execution

Daily client communication

Quarterback on all efforts

Ad specialist

Brand awareness Ads

Retargeting Ads

Audience building

Copywriting

Performance tracking

Ghostwriter

Establish domain expertise with regular thought leadership

Regular cadence of posting on your company and personal profiles

Weekly client comms for tactical ideas

Monthly client strategy / interview sessions

LinkedIn outreach specialist

Directly connect with ICP(s)

Start 1:1 conversations with ICP(s)

Build pipeline across your team

Don’t choose between growing your brand and generating leads.

Do both and let us do the work for you

Supercharge your LinkedIn marketing with Modern Inbound

Leverage everything LinkedIn has to offer — organic content, paid ads, + direct outreach

FAQs

1. We post from our company page several times a week and engagement is low — how are you going to do better?

Trust isn’t built on company pages. LinkedIn's algorithm favors content from individuals, making it more likely posts from personal profiles will appear in the feeds of your buyers. You’ll get more impressions, likes, comments and shares because people are more likely to interact with individuals-–particularly those they regard as industry experts.

2. My sales team manually identifies contacts on LinkedIn and reaches out. Why should we automate this?

Scaling manual outreach through connection requests and messages takes a significant amount of time, especially when you’re trying to reach a large number of prospects every week. Once we nail your target audiences / decision makers, we’ll automate the process of connecting and engaging with them, as well as A/B testing message variations.

3. I run LinkedIn ads but don’t do any posting or direct outreach — what am I missing out on?

Consistent organic content positions your brand as a thought / domain leader in your industry. Organic content from individuals builds authority and credibility, which is harder to achieve through ads alone. It’s also a great way to keep your audience engaged between ad campaigns. Fortune favors the bold here.

4. As our site traffic increases from organic content and paid ads, how will they be retargeted?

We’ll run LinkedIn retargeting campaigns for relevant site traffic and identify your anonymous website visitors – pushing them back to LinkedIn for retargeting and conversations Ads--and your sales team for direct follow up. This is one of the many ways we turn site traffic into revenue.

5. How are you going to know enough about our business to write thought provoking posts on our behalf?

Through deep research into your service / market / industry and a regular cadence of interviews with key members at your company, we collaborate with you on a weekly basis to ensure our posts are on point with no-fluff. In addition to proactively creating content, we make it easy for you to submit concepts / ideas that we can turn into highly engaging posts.

Still have questions?
Contact us